Web Developer · WordPress Developer · SEO Specialist

Larence Arroz

Versatile and technical web developer with 4+ years of hands-on experience building responsive websites, web apps and WordPress solutions for clients across Canada, Australia, the UK and the Philippines — helping businesses save and make money with practical solutions.

larencearroz@gmail.com +63 915 818 9236

Cabatuan, Iloilo, Philippines github.com/Larss30 github.com/Larss830

Career highlights

Work that moved the needle

Led a group of developers, delegating tasks according to their strengths.
Optimised a website that finally brought in sales after months of failing to sell due to being non-functional.
Saved a company from a monthly PDF flipbook hosting subscription with a one-time payment alternative.
Developed a custom Appointment Booking plugin using PHP and a Calendar JS library.
Became the lead for the technical side of a company's websites.

Tech stack

Skills & tooling

Languages & Tools

HTMLCSSJavaScriptPHPMySQL

CMS & Frameworks

WordPressWooCommerceSquareSpaceIonicReact

Dev Tools

GitcPanelphpMyAdmin

Plugins & APIs

ElementorWooCommerceAIOSEOZapierSMTPGoogle AnalyticsAmelia Booking Plugin

SEO & CRO

On-Page SEOTechnical SEOGoogle Search ConsoleMicrosoft Clarity

Other

DNS & CloudflareSite MigrationsSpeed OptimizationCustom Plugin/Theme Dev

Featured projects

Selected client websites

Evolve Studio

evolve-studio.co.uk/

Podcast studio and marketing agency I worked for. WordPress build and assigned to all the technical work in building this website and the booking management system.

Ignite Service

igniteservice.co.uk/

WordPress build in collaboration with Evolve Studio. Assigned to all the technical side from implementing the content to the functionalities.

Premier Service Ltd

premierserviceltd.co.uk/

WordPress build in collaboration with Evolve Studio. Assigned to all the technical side from implementing the content to the functionalities.

MMS Limited

www.mmslimited.co.uk/

Squarespace site — assigned in the technical work for the layout and content overhaul.

Birdie Breaks

birdiebreaks.com/

WordPress build in collaboration with Evolve Studio. Assigned to all the technical side from customising the templates, implementing the content and functionalities. Also created HTML templates for their order emails.

EV Bays

evbays.co.uk/

Ecommerce website I currently manage for updates and security as well as any content updates when needed.

Fun Play

fun-play.co.uk/

Ecommerce website I currently manage for updates and security as well as any content updates when needed.

SOPM

sopm.co.uk/

Ecommerce website I currently manage for updates and security as well as any content updates when needed.

Earlier work

These may look different today compared to when I worked on them.

chocdfull.com.auStartup chocolate business WordPress website.
AIS Elevate AUProduct data import, WooCommerce setup.
Premium Clean NZSEO and site maintenance.
EfflySEO, site updates and maintenance.
bespokewebdesign.caVanilla HTML/CSS updates and SEO blog integration.
MPCMajor website updates.
KMSOverall website setup — vanilla HTML, CSS and JS.

What clients say

Reviews & testimonials

“I've had the pleasure of working with Larence on several website projects over the past year and wouldn't hesitate to recommend him. Larence is a highly capable web developer who consistently delivers excellent work. His communication is outstanding, keeping you updated throughout every project and proactively identifying potential issues with practical solutions before they become problems. He's professional, reliable and always delivers what he says he will. More importantly, he takes the time to understand the objectives behind the brief rather than simply building what's been asked. Larence is an absolute pleasure to work with and I'd happily recommend him to anyone looking for a talented, dependable web developer. I'd also work with him again without hesitation.”
JE
Jess
Evolve Studio

“I highly recommend Larence as an expert web developer. He's worked with me on multiple projects for my web agency and continues to deliver quality results. He's reliable, communicates well, and consistently meets deadlines. Larence is skilled in HTML, CSS, JavaScript, responsive design, and version control with Git. I trust him completely with client work and look forward to working with him long-term.”
CH
Charles
Client

Work experience

Where I've worked

October 2024 – Present

Freelancer

Self-employed

Developed a custom Caregiver Appointment System with scheduling and availability management (WordPress + PHP, under NDA).
Built and maintained static websites and additional WordPress websites.
Converted visitors into customers for a site that had no sales since launch.
Has been the sole web developer for Marketing Agency company for a year with almost no issues and handled all the projects very well.
Provided a more practical, one-time payment alternative to PDF Flipbooks instead of an expensive monthly subscription for a company
Currently maintaining live client websites.

July 2023 – October 2024

Web Developer / Junior Web Programmer, Project Manager

Project Zealous — Mandurriao, Iloilo City

Designed and developed responsive landing pages (WordPress, HTML/CSS/JS/PHP).
Customized WooCommerce templates and implemented grouped product checkouts by brand.
Collaborated on AIS National and AIS Elevate — forms, debugging, content, product imports.
Conducted manual and plugin-based site migrations.
Implemented Cloudflare, SMTP and Analytics integrations.
Optimized page load speeds and ensured mobile responsiveness.
Managed databases via phpMyAdmin and enforced WordPress security best practices.
Handled project planning, task delegation and client communication with UK-based clients.

January 2023 – June 2023

Marketing Assistant

Hustle Partner — La Paz, Iloilo City

Built mobile-friendly landing pages with WordPress page builders and custom CSS.
Designed logos and edited visual content for campaigns.
Implemented form-to-CRM integrations using Zapier and SendInBlue.
Launched email marketing campaigns and managed analytics via Google and UberSuggest.
Resolved CRM spam/errors and ran conversion tests with Microsoft Clarity.
Delivered SEO performance reports and tracked keyword rankings.

March 2022 – January 2023

Web Developer

Virtuosomaster Web Design and Development — Mandurriao, Iloilo City

Designed and maintained landing pages for local and international clients.
Handled site migrations, plugin customizations and performance tweaks.
Managed a team of developers to meet project deadlines and quality goals.
Edited and optimized images for web use.
Implemented page layout and functional updates based on client feedback.

Education

Academic background

BS in Computer Engineering

Western Institute of Technology — La Paz, Iloilo City · 2015 – 2021

Dean's Lister
Member, Student Government

Contact

Let's build something that works

Email me Call me